The World Is Moving Online…
Digital marketing is the cutting edge – approach it wrong and it will hurt. Handle it carefully though, and there are substantial rewards to be snaffled. The world is moving online. We’re carrying the web in our pockets, it’s there in the corner of our google Glasses, and Apple wants us to be wearing it on our wrists.
Lots of businesses have used the power of digital marketing to create explosive growth. You can too. Digital just means online, and the basics are simple…Website. Google. Facebook. Instagram. Email. There’s nothing complicated about doing it. But there is a skill to doing it right.
We all know that ‘the journey of a thousands miles begins with one step’ yet it seems so many business owners forget this on a daily basis when faced with their enormous lists of things to do online. The majority concentrate on wrong online challenges like keep redesigning their websites instead of building their database of contacts or communicating with their past customers.
Redesigning your website rarely has much impact on sales. It’s restructuring your marketing strategy together with the website that is built on the foundations of that marketing strategy, that propels sales. The key is to build solid foundations for your online activities and stop doing isolated, sporadic and half-baked campaigns and social media updates with no strategy in place.