Email Marketing Management
Too many businesses have no list of any value, and no strategy for building one. It’s an expensive mistake.

Too many businesses have no list of any value, and no strategy for building one. It’s an expensive mistake.
Email is a fantastic tool for reaching out and promoting your product or service. The speed and convenience of email is a double-edged sword though; it’s as easy to ignore emails as it is to send them.
Email marketing is all about building relationships through increased engagement – how to choose the right system for your targets – and how to maximise ROI by split-testing and adjusting.
Your database ought to be the most important asset you have in your business. A list of your current and past customers as well as your prospects is vital if you want to grow, but a database is useless unless you know what to do with it. With a good database you put yourself in a position to make money at will.
As the saying goes: “the money is in the list” – but too many businesses have no list of any value, and no strategy for building one. It’s an expensive mistake.
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