Video Marketing For Businesses
Having video on your website is no longer an option – it’s a must. Effective use of video places you at a massive advantage over your competitors.

Having video on your website is no longer an option – it’s a must. Effective use of video places you at a massive advantage over your competitors.
Ever searched for something on Google and one of the results is a video? Most people watch the video. We’re living in an age where consumers would rather watch video than read words, and the percentage choosing to watch the video is growing fast, which is why YouTube is the second most visited website in the world.
The good news is that you don’t need to be an award winning actor or professional screenwriter to come up with a brilliant and professional video that will help attract more leads and get more customers.
The most important part of any video is the script. It has to be carefully thought through and planned out to the last word. Think about all your favourite commercials. Those scripts would have been thought about, planned, rehearsed, edited, shown to a focus group for feedback, re-edited and eventually folmed. There is a science behind how a video should be scripted to get the best results.
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